Podcasting has become a powerful tool for membership communities. Audio’s intimate nature creates connection that text and video sometimes can’t match.
Why Podcasting Works for Communities
Fits into busy lives. Members can listen while commuting, exercising, or doing chores.
Creates intimacy. Hearing someone’s voice regularly builds familiarity and trust.
Lower production barrier. Audio is often easier to produce than video.
Multiple use cases. Public podcasts attract new members; private podcasts retain existing ones.
Public vs Private Podcasts
Public podcasts serve as marketing—top-of-funnel content that attracts potential members.
Private podcasts are member-only benefits—exclusive content, behind-the-scenes access, or community updates.
Many communities run both: a public show for discovery and a private feed for members.
Getting Started
Equipment: A decent USB microphone and quiet space is enough to start. Perfect audio isn’t required.
Format: Decide on structure—solo commentary, interviews, co-hosted discussion, member spotlights.
Length: Match your audience’s attention. 20-30 minutes is safe; some audiences want longer deep dives.
Frequency: Weekly is common, but consistency matters more than frequency.
Content Ideas
- Expert interviews
- Member Q&A
- Industry news and commentary
- Behind-the-scenes updates
- Case studies and success stories
- Exclusive deep dives
Technical Considerations
Hosting: You’ll need podcast hosting for public shows. Private podcast solutions exist for member-only content.
Distribution: Public shows go on Apple Podcasts, Spotify, etc. Private shows need access control.
Integration: Your membership platform should handle private feed authentication.
Measuring Success
- Downloads/listens
- Completion rates
- Member feedback
- Conversion from public to paid (for public shows)
Want to add podcasting to your membership? Let’s discuss how FeralFrog can help.