Beyond regular content drops, structured content libraries and courses can become core membership benefits. Here’s how to approach them.

Content Libraries vs Courses

Content libraries are collections of related resources members can browse at will. Think: a recipe database, a template vault, a resource directory.

Courses are structured learning experiences with a defined path. Think: a 6-week program, a certification curriculum, a step-by-step guide.

Both add value differently.

Building a Content Library

Start with organization. Categories, tags, and search functionality matter more as your library grows. Plan your taxonomy early.

Quality over quantity. 50 excellent resources beat 500 mediocre ones. Curate ruthlessly.

Update regularly. Libraries need maintenance. Remove outdated content, refresh old pieces, add new material.

Make discovery easy. Featured content, “start here” recommendations, and curated collections help members find what they need.

Creating Courses

Define outcomes. What will members be able to do after completing the course? Clear outcomes guide content creation.

Structure logically. Break content into digestible modules with clear progression.

Mix formats. Combine video, text, worksheets, and activities to accommodate different learning styles.

Build in accountability. Deadlines, cohorts, or completion tracking increase follow-through.

Gather feedback. Early students will reveal what’s confusing or missing.

Evergreen vs Cohort-Based

Evergreen courses are available anytime. Scalable but potentially lonely.

Cohort-based courses run on a schedule with a group. More engaging but more work to run repeatedly.

Consider offering both: an evergreen library plus periodic live cohorts.

Pricing Considerations

Should courses be included in membership or sold separately?

  • Included: Increases membership value, encourages retention
  • Separate: Additional revenue, can attract non-members

Many communities do both: basic courses included, premium courses as add-ons.

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